# How to host a side event at NVIDIA GTC 2027

> NVIDIA GTC 2027 runs March 15–18 in San Jose. Sobremesa fills executive dinners and side events during GTC week with the senior buyers you want to meet. Brief us by January 18.

To host a side event at NVIDIA GTC 2027 (March 15–18, San Jose), choose a format, secure a venue near the convention center, and start inviting guests six to eight weeks ahead. Sobremesa does all three for B2B companies. We fill an executive dinner or a side event with senior buyers, founders or investors who match your ICP, and you approve every seat. Brief us by January 18, 2027.

- Book a 30-minute call: https://calendly.com/elizawetta-s/30min
- Send a request: https://sobremesa.agency/#contact

## Key facts

| | |
|---|---|
| Conference | NVIDIA GTC 2027, March 15–18, San Jose McEnery Convention Center and downtown venues |
| Who is in town | 30,000 attendees from 190 countries at GTC 2026 |
| Formats we run | Executive dinner, side event, startup pitch competition |
| Guests | Curated to your ICP; you approve every seat |
| Pricing | Flat fee per event, quoted after a 30-minute brief |
| Paid separately | Venue, catering, photography, transport, printed materials |
| Lead time | 6–8 weeks. Brief by January 18; last call February 1 |
| Guarantee | Pro-rata refund if agreed ICP guests are not delivered |

## Why host a side event at GTC instead of only a booth?

A side event gives you two to three hours with people you chose, and a booth gives you seconds with whoever walks past. GTC 2026 had 435 sponsors and exhibitors competing for the same aisle traffic. A room of named decision-makers produces conversations your sales team can follow up the next morning.

## Which format fits your goal?

| Format | Best for | Length |
|---|---|---|
| Executive dinner | Enterprise deals, named accounts | One evening, one table, off the record |
| Side event | Category visibility plus pipeline | Two to three hours, short program |
| Pitch competition | VCs and platforms that want startup deal flow | Half day, jury and finalists |

## What is the timeline for GTC 2027?

Start in January. Venues near the convention center book out early, and senior guests fill their GTC calendars weeks ahead.

- By January 18: 30-minute brief on target titles, companies and account list
- Late January: venue confirmed, senior anchor guests secured and shared with you
- February: invitations go out; you approve every seat
- One week before: confirmed guest list delivered
- March 15–18: you host under your brand
- Within 48 hours: enriched guest profiles and buying signals in your CRM

## How does Sobremesa fill the room?

We secure a few senior anchor guests first and build the rest of the room around them, conference momentum and targeted outreach. Your founders and sales leads attend as hosts. Sobremesa stays invisible unless you want us introduced.

## Where should a GTC side event be held?

Hold it within walking distance of the San Jose McEnery Convention Center. Guests will not cross the Bay between sessions. Downtown San Jose restaurants with private rooms work for dinners; larger side events also run in Santa Clara, Sunnyvale and Mountain View. We source and negotiate the venue; you pay it directly from a pre-agreed budget.

## FAQ

**Do I need NVIDIA's permission to host a side event?**
Independent side events are not organized through NVIDIA. "NVIDIA" and "GTC" are NVIDIA's names, so describe your event as taking place "during GTC week", do not use NVIDIA logos, and state that the event is not sponsored or endorsed by NVIDIA.

**Do guests need a GTC pass?**
No. Our events are off-site and invitation-only, so guests need only your invitation.

**Do I need to be a GTC exhibitor or sponsor?**
No. Many hosts skip the booth entirely and put the budget into one curated room.

**How much does it cost?**
We charge a flat fee per event and quote it after a short brief. Venue and catering are paid separately from a budget you approve. Teams that prefer paying on results can choose a reduced fee plus a per-lead component.

**How late can I book?**
February 1 is the practical last call for a dinner. After that, the best venues and the most senior guests are usually committed.

**Can I see the guest list before the event?**
Yes. You approve every seat and receive the confirmed list at least one week before.

**What do I get afterwards?**
Enriched attendee profiles, notes on what each guest is working on, buying signals and drafted follow-ups, exported to your CRM within 48 hours.

## Plan your GTC 2027 event

- Book a 30-minute call: https://calendly.com/elizawetta-s/30min
- Email: lisa@sobremesa.agency
- Main site: https://sobremesa.agency

This page describes independent events held during NVIDIA GTC week. Sobremesa is not affiliated with, sponsored by or endorsed by NVIDIA.

Last updated: November 2026